Perricone MD announced its expansion into the haircare category. 

Harnessing the same research, innovation, and results that define its skincare legacy, this new haircare collection is designed to target mature, dry, and damaged hair by strengthening, repairing, and hydrating, to transform every strand from root to tip.

Jennifer Trovel, Chief Marketing Officer at Perricone MD, said, 

“This launch is more than a category expansion—it’s a reflection of our commitment to meeting consumers where their needs are evolving. We saw an opportunity to bring our scientific credibility into the category, creating a haircare collection that empowers people to treat their hair with the same level of care and intention as their skin.”

The collection features four complementary products designed to enhance the look and feel of hair from root to tip.

Debut Haircare Products

• Triple Keratin Repair Shampoo: A shampoo that nourishes and replenishes dry, damaged hair, transforming brittle strands into soft, glossy, and healthy-looking hair, leaving it visibly fuller and more resilient.
• Triple Keratin Repair Conditioner: A conditioner that hydrates dry, damaged hair by sealing the cuticle with moisture, leaving hair looking stronger and smoother.
• Damage Defense Treatment Spray: A weightless leave-in spray that hydrates, fortifies, and shields hair from heat, UV damage, and color fading.
• Intensive Moisture Repair Mask: A weekly restorative treatment that visibly helps strengthen weakened, fragile strands to improve hair smoothness, bounce, and shine.

At the core of each formula is Perricone MD’s proprietary Next-Generation Keratin Complex, a blend of three forms of keratin that mimic the natural structure of hair to strengthen strands, reduce breakage, and shield against color loss. 

This is combined with an Encapsulated Bio-Tech Matrix, rich in amino acids, that remains on hair for 24 hours for maximum reparative results, visibly improving thickness, volume, and elasticity. 

Each formula is sulfate-free and safe for color-treated hair, leaving strands visibly smoother, shinier, and more manageable.

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